Privacy Policy

This privacy policy describes how Sprouth SAS ("we", "our", or "us") collects, uses, and protects your information when you use CalculateMyROI.

1. Information We Collect

We collect information you provide directly to us when using CalculateMyROI:

• Business inputs for ROI calculations (ad spend, conversion rates, revenue projections)
• Payment information (processed securely by Paddle, our Merchant of Record)
• Email address (if provided for receipt or account purposes)
• Usage data and analytics (page views, feature usage, session duration)

2. How We Use Your Information

We use the information we collect to:

• Provide and improve our ROI analysis service
• Generate your requested reports and insights
• Process payments and send receipts
• Analyze service usage to improve user experience
• Respond to your requests and provide customer support
• Comply with legal obligations

3. Data Storage and Security

We implement appropriate security measures to protect your information. Your business inputs may be cached temporarily to improve performance. Payment information is processed by Paddle, who acts as our Merchant of Record. Payment data is not stored on our servers.

4. AI Processing

When you use our AI-powered analysis features, your inputs are sent to third-party AI providers (OpenAI) to generate insights. We use aggregated, anonymized data to improve our prompts and analysis quality. Your specific business details are not used to train AI models.

5. Data Sharing

We do not sell your personal information. We may share your information with:

• Paddle (Merchant of Record for payment processing)
• Service providers who assist in operating our platform (hosting, analytics)
• AI service providers for generating insights (when you use AI features)
• Law enforcement or regulatory authorities when required by law

We do not share your business data with third parties for marketing purposes.

6. Analytics and Cookies

We use basic analytics tools to understand how users interact with our service. This helps us improve the user experience. We may use cookies for session management and analytics. You can control cookies through your browser settings.

7. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt out of marketing communications

8. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal obligations. Cached analysis data is typically retained for 7 days. Payment records are retained as required by law.

9. International Users

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this privacy policy.

10. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated date.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at support@calculatemyroi.com